Does URL shortening Help to Maximize Business SEO Ranking? |
Posted: June 22, 2017 |
There are a number of URL shortening services with generic domains such as bit.ly, tinyurl.com, short.ie. Or branded domain services such as Tinycc. Some tools are offered by big web players like Google with their goo.gl shortener and some microblogging sites like Twitter with twurl/Tweetburner. Their operation is fairly straightforward: each inserted URL is associated with a unique key, which is usually the same alphanumeric code that appears in the final part of the compressed URL. The latter then performs a redirect to the original address. The convenience and benefits of a URL shortener can fit nicely in many digital marketing campaigns. The objective of this article is not to list all the benefits of shortening URLs, but to try to understand if there are SEO benefits from their use. Urls shortener: What advantage for SEO? A URL shortening service can have advantages from a marketing perspective, but offer no real advantage in terms of pure SEO optimization.
Not all URL shorteners work the same way for SEO When choosing a URL shortener, you'll want to use one that employs a 301 redirect from the short URL to the destination URL. This will ensure maximum PageRank passing for your site. Also, you should choose a service that offers reports, metrics, and click statistics, as in the case of Tinycc. Tinycc branded service gives users the option of bringing their own short domain. A business can discover how many clicks a specific link gets, geographic location of visitors, where the click was referred from and other metrics. The on board stats do not need to replace Google Analytics as your Google Analytics ID can easily be integrated with your Tinycc account to allow all short link pageview events to be seen in your Google Analytics account.
Tinycc custom domain URLs offer an added aspect - a chance to stand out and be memorable. Understand your audience across different devices and media and then plan your SEO.
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